What is your organization’s employer brand? What do people say about working at your organization? Why would anybody want to work for you? Our research suggests that most local and regional organizations don’t know the answers to these questions. Most of our organizations just go about their daily routines without thinking seriously about how to create a brand that will attract and retain the right talent for the job and the organization – the right “fit”. In fact our research shows that employee retention is one of the weakest areas of human resource management in Caribbean organizations.
How engaged are you? You’re engaged if you work with passion and feel a deep connection to your organization. You’re innovative and strive to move your organization forward. You’re not engaged if you are essentially “missing in action” at work. You’re just going through the motions, putting time – not energy or passion – into your work. And you’re actively disengaged if you aren’t just unhappy at work, but you’re acting out your unhappiness by undermining your engaged co-workers’ accomplishments.
There used to be a joke in business school circles some time ago that went something like this: "What's the smallest business book ever written?" And the answer would be the book on "Ethical Business Practices."